Reinventing Professional Services: Building Your Business in the Digital Marketplace by Ari Kaplan
Author:Ari Kaplan [Kaplan, Ari]
Language: eng
Format: mobi
Publisher: Wiley
Published: 2011-05-17T14:00:00+00:00
As individuals and practices become more specialized, the community in which they find themselves shrinks. As a result, it is essential to properly convey your value proposition and reputation in the most effective manner possible.
To do so, you might host a regular show on BlogTalkRadio.com and profile members of the business community.
Firms that are considering where to focus their efforts in a challenging market should conduct a SWOT analysis to tailor their strengths to opportunities in the marketplace.
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